One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Theres really no right or wrong way to segment your list. Follow up with them after the event. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. As the leads and referrals start coming in, its important to keep track of each and every one. And then you reached out via Facebook. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. You heard that right. Never Stop Networking 2. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. In addition, it might backfire and cause them to never call on you. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. If you havent been staying in touch with your SOI like you know you should, youre not alone. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". That is why it is important for you to pay close attention to your sphere of influence real estate agent. Great blog and example. coaching programs is right for you? Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Its one of the oldest digital tools that Realtors have had at their fingertips. Congratulations, Lori! Take Advantage of Social Media 3. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. You might even want to use a real estate CRM. This is one of the easiest ways that you can dramatically expand your sphere of influence. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Required fields are marked *. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. And time is something busy agents are short on. There are a lot of questions that we have the ability to address for our clients. At least if you sold them a house, you will for sure have their mailing address! For example; Friend, Family, Acquaintance, etc. And in this case, that brand is you. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Set aside one or two days a month to attend a local community or charity event. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Thats the last time Im going to use that real estate agent.. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. These include: What this means is that the current real estate market is volatile at best. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. You need to take a look at the people you are connected with on social media. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Now, your phone call list is much more manageable. Reach out to some of your past clients from the last two or three years, depending on how much business you do. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Make sure you select something that shows just how well you know them. Try to do this for each and every person on your list. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Michael Montgomery of Rev Real Estate School. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. YAY-ME? The name of the game is Listing E-Alerts. Wish I could use it but after 25 years it would look odd! There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Your newsletter list is also a great place to find referrals. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Here is how to create an audience. Congrats. Its expected in business. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. This traditional use of the Listing E-Alert tool is a great value add to your clients. Save my name, email, and website in this browser for the next time I comment. One of those things is the YAY-ME letter. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Just pick up the phone. But you cant be everywhere all the time. Recent clients and professional connections are always a great place to start.. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. WOW. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Once you feel like you have established a personal connection, ask them for a business card. Thanks. If you would like to submit a question just visit. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. In real estate, being active and engaged as a friend is being active and engaged as a business owner. The next question what do you say to them? If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. As with follow ups, consistency is the name of the game on social media. 3. make an informed decision when buying or selling a house. Remember, you dont have to harass your SOI with daily sales calls. So thank you, thank you, THANK YOU!!! So give your full attention to every person you meet, and remember, everybody matters. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. What do you love about it? They already know you. Something went wrong while submitting the form. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. When making your choice, youll want to consider the market you are in and the level of training you desire. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Sample Influence Letter. You arent a clone. Theres short-term business and there is this big long-term business potential. It's good to hear how to get it done right. I like this example Jennifer. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. This is how you reconnect with your sphere of influence database. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. The easiest way to do this is to use an announcement letter for real estate. Guess what? These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style They build their spheres of influence through charity and service rather than passing out business cards.. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. First, it is important to take a look at a few statistics that highlight the current housing market. All you need to do is say, Hey! One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Check out our full post on prospecting on Facebook! Holiday cards are a classic way to stay in touch throughout the year. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Oftentimes, they do need you, or they need your expertise for one thing or another. I would love the opportunity to work with you. In general, keeping in touch is a great way to show appreciation. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. This field is for validation purposes and should be left unchanged. That detracts value. Let us help you. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. In real estate, or any business for that matter, you cant deny the power of the referral. . Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. All that I need from you is to verify that I have the correct home address and email address for you. (And, Ill give you the real estate email templates, too.). Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Wonderful idea Jennifer and a wonderful post, and some great comments! You may be hesitant to call them because you havent called them in so long. If so, just be a little more intentional whenever you log on. Check out our full list of Twitter dos and donts for real estate! This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. I love your program, Jennifer. Why am I sharing this wonderful news with you? When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. 3. A form letter! Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Either theyre using you or theyre referring someone to you. That is how you can really add someone to your sphere of influence. Thats the only way you will be able to contact your SOI members 100 times a year. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Didja' See Me on the News (or in the paper)? Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. You may get another referral in the future, growing your sphere of influence. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Just never, ever assume. Copy all of it into one Excel spreadsheet. Where you make your list will depend on where you are in your business. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Were going to give you everything you need to work your SOI like a pro. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! By reaching out and sending gifts you generate a raving fan rather than just another number in your database. After youve sent a few value-packed emails, drop in and ask for that referral. But by any name, Listing E-Alerts are a powerful tool. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. (True Story)Order Your Here! We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. When you do go to a networking event, you may think the goal is to collect as many cards as possible. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. After youve sent the initial letter, be sure to stay in touch periodically. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Yes, it is true that most people use the internet when they are looking for products and services that they require. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. :). We do coach our clients on these lead generation tactics. Youll see every single time they just as appreciative as everybody else you reach out to. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. This also warms up your SOI for your phone call. Here are a few authentic scripts for. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Look, we get it. Its okay if you have gotten away from being in touch with your SOI. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Theyre probably going to answer the phone. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. So take a different approach. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Why Is Growing Your SOI So Important for Real Estate Agents? Check out our tips for advertising on LinkedIn! You can do this by adding value coming from contribution and giving them something they want. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. However, Id love to hear what you think about it first. When you target through every channel like this, you are in your SOIs brain. It strikes up a conversation and they start chatting with you. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Oops! Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. People love to look into each others lives, which is why we all love social media. What We'll Cover Housing Market Statistics 1. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Diversify Your Outlets 5. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Twitter posts with visuals get up to 5x more engagement. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Theyre going after the unknown. 2. Send out a simple four by six postcard. If you really want to make a positive impression, then you may even want to publish in these journals. Together, we can make this year your best yet! If you dont know what to write, use my Event Themed Keeping in Touch Letters. I was having trouble generating leads and converting those leads into clients. Here's a real estate business letter template that you can download and use. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Ask them how the yard is working out. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. And yes, for years they have been. Do you have something you could YAY-ME about to your sphere? Every year, the National Association of produces a survey of home buyers and home sellers. Love your ideas and thanks for the inspiration. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house.