Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. COMM2500. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Posted: February 03, 2023. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Requires students to apply their learning about the fundamentals of marketing in a term project. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Communication Research Methods. (4 Hours). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). | (4 Hours). 617.373.8900 The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. What do you think? Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Television Studio Production. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Examines business issues associated with the entertainment industry. Boston, MA. New Product Development. Ethical issues in persuasion are addressed throughout the course. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. COMM2534. Communication and Sexualities. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. This role is integral in the launch of programs for all assigned colleges. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (4 Hours). MKTG4520. Posted: March 01, 2023. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Sports communication is an emerging area within communication studies and journalism programs. Introduction to Marketing in a Global Context. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Communication and Storytelling. Graduate Research Practicum in Marketing. Emergency Information Covers team selling and relationship marketing. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Tons of great salary information on Indeed.com Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Introduces how organizations use the latest technologies for enhancing consumer engagement. Northeastern University. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Protect The Pack Placing Our Experts In Premier Media Outlets. Speak with your advisor to determine a plan that works for you. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Aletha Rodgers | Communications Project Coordinator. Her prior work in diversity, equity and . Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Focuses on developing and executing sales. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. (4 Hours). Understanding the Platform Economy. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (4 Hours). Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. MKTG4983. Offers elective credit for courses taken at other academic institutions. COMM2555 and GAME 2555 are cross-listed. 2022-2023 Northeastern University Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Strategic Communication. Marketing Analytics. Contemporary Rhetorical Theory. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Examines the impact of technology on the marketing of goods and services. Research in Communication Studies. (3 Hours). Emergency Information Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Students are given an historical perspective and a state-of-the-art analysis. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Independent Study. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? MKTG6223. have in conveying meaning and constructing and negotiating interpersonal relationships. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. 2022-2023 Northeastern University COMM2900. Consumer Behavior. COMM1231. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. TTY 617.373.3768 MKTG6283. (4 Hours). MKTG4506. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (3 Hours). Sports, Media, and Communication. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Presents a variety of methods for interview preparation. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Data Storytelling, Visualization, and Communication. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Elements of Debate. About the Opportunity. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. myNortheastern Opens New Window, Privacy Policy COMM3230. (4 Hours). COMM6304. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Engaging Customers and Markets. May be repeated without limit. Having conversations with others is among the things that humans do most. (4 Hours). Full-Time MBA Program Overview. (4 Hours). COMM2650. (4 Hours). MKTG6200. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. (4 Hours). Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Explores historical, technical, and theoretical aspects of special effects. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Rhetorical Approaches to Public Memory. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. (4 Hours). (4 Hours). May be repeated without limit. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. (4 Hours). Offers independent work under the direction of members of the department on a chosen topic. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. (4 Hours), COMM4102. Opens New Window. Environmental Issues, Communication, and the Media. | Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. COMM2350. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?!